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A successful business both monitors and influences its marketplace. We help our clients understand and exploit evolving market dynamics, in a variety of dimensions:
- Key customers’ requirements, experience and expectations;
- Channel and pricing dynamics;
- The competitive landscape, barriers to entry; and
- Technology and regulatory trends…
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| In order to assess these dimensions effectively, we use our strong expertise in primary research programmes to tackle a marketplace on a variety of levels. |
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Markets |
Typical research targets (examples) |
Type of research (examples) |
| Business to Business |
Distributors, other suppliers (brand owners, manufacturers), wholesalers, retailers and consumers
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Telephone interviews
Internet surveys
Focus groups
Field visits |
| Business to Consumer |
Specifiers, key contractors, procurement decision makers, existing customers, distributors, experts, government departments |
Face-to-face interviews
Telephone interviews
Site visits | |
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