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We are able to understand niche markets very quickly. Our strong mid-market focus has taught us to tackle fragmented, niche markets with limited reliable secondary data. We test and develop our hypotheses through robust analysis of evidence that is often hard to find.
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| We have proven research capabilities. Desk research alone is not enough to address detailed, in-depth questions on niche markets. We generate market data and customer insight gathered via extensive primary programmes, focused desk research.
Each research programme is tailored to the engagement, from large programmes of structured surveys, interviews, focus group discussions, to high-level face to face discussions with senior industry participants. |
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We are international. We have people who have worked in the US, China, India, Latin America, Australia, Eastern Europe and all over the EU. We have in-house language capabilities to cover a large number of countries.
We pride ourselves on our responsiveness. We have the resources and expertise to handle large assignments with multiple workstreams across a variety of sectors, businesses, channels and geographies. However we retain the ability to execute quickly and efficiently.
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| CIL’s high levels of repeat business have arisen through delivering challenging assignments while never over-promising. |
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